When it comes to packaging, businesses often face a critical decision: should they stick with standard packaging or invest in customised packaging? While standard packaging offers simplicity and affordability, custom logo print packaging provides a powerful branding opportunity that can elevate a business’s image and customer experience.
At DIY Packaging, we offer a high-quality stock line of presentation boxes, which can be customised with a range of print options. Whether you’re considering foil stamping, embossing, or UV printing, this blog will help you decide whether customised packaging is the right move for your brand.
What is Standard Packaging?
Standard packaging refers to ready-made, unbranded boxes that are practical and cost-effective. These boxes are often plain cardboard or kraft and are used across industries for shipping, storage, or product display.
Pros of Standard Packaging:
✅ Cost-Effective – Ideal for businesses with a tight budget.
✅ Quick Availability – No waiting time for custom printing.
✅ Versatile & Multi-Purpose – Suitable for various products and industries.
Cons of Standard Packaging:
❌ Lacks Branding – Customers may not associate the packaging with your business.
❌ No Personalisation – Missed opportunity to create a memorable experience.
❌ Less Impactful – Doesn’t stand out in a competitive market.
While standard packaging works for some businesses, those looking to increase brand recognition and customer engagement should consider upgrading to custom logo-print packaging.
What is Customised Packaging?
At DIY Packaging, customised packaging means applying custom logo printing to high-quality stock boxes. The designs of the boxes remain standard, but they can be enhanced with branding elements that make them distinctive and impactful.
Pros of Customised Packaging:
✅ Strengthens Brand Identity – Your logo on the box creates instant brand recognition.
✅ Enhances Customer Experience – A well-branded box adds a premium feel to the product.
✅ Boosts Marketing – Custom-printed boxes act as free advertising whenever they are seen.
✅ Suitable for Various Industries – From e-commerce to corporate gifting, customised packaging helps businesses stand out.
Cons of Customised Packaging:
❌ Higher Cost Than Standard Boxes – Branding adds to production costs, but the return on investment is often worth it.
❌ Longer Lead Time – Custom printing requires additional processing time.
For brands that want to leave a lasting impression, investing in customised packaging is a strategic move that elevates product presentation and increases customer loyalty.
When Should Businesses Consider Upgrading to Customised Packaging?
If your business is growing and brand visibility is becoming a priority, it’s time to consider custom logo print packaging. Here are some key indicators that an upgrade makes sense:
- You want to improve customer perception. A professionally printed box gives your brand credibility.
- You sell premium or luxury products. High-end packaging reinforces the value of the product inside.
- Your industry is competitive. Custom branding helps you differentiate from competitors.
- You want repeat customers. Branded packaging enhances brand recall and loyalty.
Industries that benefit most from customised packaging:
- E-Commerce & Retail – Stand out in online deliveries and store shelves.
- Corporate Gifting – Professional branding for business gifts.
- Luxury & Hospitality – Elevate product presentation for high-end goods.
- Beauty & Skincare – Enhance packaging for cosmetic products.
- Food & Beverage – Add value to gourmet gift hampers and wine boxes.
Standard or Customised – Which is Right for You?
Standard packaging is a practical choice if you’re looking for a cost-effective and versatile packaging solution. However, if you want to enhance your brand’s presence, improve customer experience, and create a professional look, custom logo print packaging is the better option.
At DIY Packaging, we provide high-quality stock boxes with a variety of custom print options, including foil stamping, embossing, and UV printing. Whether you need 10 or 10,000 units, our team can help you find the best solution for your business.
📧 Email: sales@diypackaging.com.au
📞 Phone: 1300 360 240
Contact us today to elevate your brand with premium custom logo print packaging!
